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Anything that is worth reading… and learning from. Just my opinions.

Branded Applications…

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Brand managers and advertisers / marketers know that the Internet space is growing at a tremendous pace with regards to online advertisement. What is interesting is a new waves of branded applications that extend the brand experience to a whole new level of interactivity. Applications designed and crafted with Branding as a core focus / consistency…

Here is an excerpt from Teknision, a Canadian based consultancy with many big clients focusing on Branded Software. Here is an excerpt from their Branded Applications section of their site:

“The new role of marketing is to influence the experience. Providing a meaningful experience transforms your customer’s perception of your brand.

Branded Applications add a layer of utility to brands that typical online campaigns cannot.

Traditional campaigns focus on entertainment to deliver a message, while Branded Applications provide a valuable service in order to deliver an emotional connection with a brand.

Branded Applications become part of consumer’s lives. By providing useful services that are memorable and entertaining, applications can instill brand attributes that are tangible and more deeply felt.”

It will be interesting to see how this branded space eventually becomes…

Another great startup, from some former Microsoft Design Team members, Jackson Fish Market is another company to watch out for in this space. One of the member is Jenny Lam, the super designer that spear headed some of the Vista design details, from the Start orb to the icons and more… Check her out at Channel 9


Written by gooddealz

September 13, 2007 at 1:00 am

Posted in Watch Out

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