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Contents is King…

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Based on a recent data presented by the Online Publishers Association and Nielsen / NetRatings, the percentage of people engaging in content reading is now more than ever before. Based on a four year long Internet Activity Index (IAI), which measures the use of e-commerce, communications, content and search services over time, it was concluded that activities like e-commerce and communications still remain popular, reading and viewing content has skyrocketed between 2003 and today.

According to the data, about 34 percent of Internet users’ time was spent reading content in back in 2003, while content came in second to ‘communications’, which measured a 46 percent of Internet users’ time. Surprisingly, as of May 2007, OPA reports that those numbers have dramatically reversed! Content now came in at 47 percent of Internet users’ time while ‘communications’ came in only 33 percent.

For many businesses out there, this is very important shift of strategy and emphasis on their online media. Not only is the importance placed on good design web site but more than anything else, a good quality content site will bring in consistent readers over time. The figures itself only confirms the shift in the behavior of Internet users from communications to content and some of the activities engaging users are like news reading, browsing listings, checking out information on certain products or services…

Adding onto the trend are social networking sites that pushes the content readership to new heights. Under OPA’s metric, social networking are counted as content site and only email are classified as ‘communication’.

However, it seems that e-mail’s popularity isn’t actually going down, but rather the availability of content to consume is going up. Within the company I work for, we consume more and more of our everyday lives online than ever before, by researching client information or reading up on the latest technology / design to help our clients stay on the leading edge (AJAX, Silverlight…)

Many a times, when we meet with clients on web development needs, client would always place a lot of importance on the Branding / Design of the site, but rarely see the importance of putting in a good quality content to substantiate the overall package. We keep emphasizing to the client that getting
a good content management system and well design site is not enough, but the support from top management to see the importance of getting a good writer (both internal or external) to write up the content for the site. Some have heeded the advice and are seeing the results of their site readership gone up over time.

With Singapore launching its island wide Internet coverage this December, we will likely continue to see this pattern in the years ahead as people continue to shift their offline activities online and the importance of quality content on online medium is not to be ignored.

Written by gooddealz

September 13, 2007 at 5:15 am

Posted in Watch Out

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