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Anything that is worth reading… and learning from. Just my opinions.

Google… everywhere through android!

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Just in case you are stuck in a cave somewhere… the biggest news last week was the unveiling of the Google mobile OS, Android. It is massive! They are not going after iPhone or the Windows Mobile platform or the Symbian OS… Google is reaching for the world population through the next wave of mobile computing platform, the hand phone.

Every household may have one computer, but almost every one in a household has a hand phone (generally speaking) and that is huge for so many potential for interactivity and engaging stuff. I read somewhere that Google will not stick the advertisement that many said that would and I don’t think they need to… Perhaps it will be cleverly designed to allow a user to opt in if they want to but I trust that Google is smart enough not to hamper the adoption of Android. The more logical rationale for this move is the pervasiveness of Google and its reach through services like Google Documents / Search which in where their core strength and business are. Now, they are just merely extending it to mobile platform. The current ads system like AdWords and AdSense will continue to gather more revenue as soon, Google will not only be able to tell advertiser that how many millions unique visitors / clicks on banners and so forth but even extending to search and ads clicking on mobile phones! It will be a natural behavior for everybody using Google. I would!

Engadget has a good visual tour of the Android’s UI through their SDK.

It’s not a bad start for a change in mobile UI design.

Microsoft should learn something from these people… Their idea of the Start menu as a brand connection or association is not practical and confusion when applying to a totally different platform like mobile phones or pda with smaller screen. I read somewhere that the Start button was supposed to be their brand connection with people using Windows… but in their desire to spread that brand connection, I guess practicality and good UI design get thrown out the windows. They should allow much more customizable appearance to the Windows Mobile platform… like change the look of the interface (like what they did with Smartphone edition where there is a List view and a Grid view for the menu… but you can’t touch the screen since it’s a Smartphone edition. That would apply well for those touch screen platform. Fingers can accurately be used instead of stylus since the contact point is a lot bigger…)

Android is a good kick in Microsoft back to push their innovation and common sense back into the game! Time will tell…

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Written by gooddealz

November 13, 2007 at 3:34 pm

Posted in Opinions

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