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Salesforce + Google part II… more on that collaboration

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Here’s a write up on the Salesforce Google integration of their web app… from

Google and have announced the launch of a jointly developed product that integrates the key features of Google Apps with the key features of, the leader in web-based CRM software with more than 41,000+ corporate customers. Called “Salesforce for Google Apps,” the new product is available immediately at no cost to customers, and includes tight integration with Gmail, Google Docs, Google Calendar, and Google Talk.

As someone who once worked in a sales organization that utilized, and currently depends on Google Apps daily, the integration certainly appears to be something that could be immensely useful and propel Google’s office and enterprise ambitions forward. I had a look at the four key integration points in a demo on Friday, and here’s how I’d describe them, in as non-businessy a way as possible:

Another important piece of the partnership to note is that developers can now build applications specifically for the Salesforce for Google Apps product. There are already 7 third-party apps available at launch, with many more in the works. Through AppExchange, Salesforce has a huge developer community – think of it like the Facebook Platform but for business users, with a lot less super poking going on.

While not an exclusive deal ( also offers integration with key Microsoft products), the partnership is a big win for Google, as it puts their web-based office suite instantly in front of’s thousands of big corporate users. It’s also a big win for web based office software on the whole – organizations who adapt Salesforce for Google Apps will essentially be saying goodbye to the days of continually emailing around attachments, scrambling to find the latest versions of documents, and leaving tons of data (email and chat correspondence) in silos.

Perhaps the question now is whether this partnership sets the stage for an eventual acquisition of by Google. While Oracle was rumored to be considering a buyout of Salesforce last month, nothing seems to have materialized, and it would seem that the company’s impressive roster of customers would be much more valuable to Google, who is still a relative newcomer to the enterprise space. With a market cap of a little more than $7 billion, buying would only put a modest dent in Google’s pocketbook, so, consider Salesforce for Google Apps an audition of sorts.

A good read.


Written by gooddealz

April 14, 2008 at 7:14 am

Posted in News Only

One Response

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  1. […] “…think of it like the Facebook Platform but for business users, with a lot less super poking going on. ”… […]

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