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Archive for May 1st, 2008

Adobe Open Screen Project… Watch out!

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The program, called the Open Screen Project, is an industry alliance, of sorts, initiated by Adobe that includes prominent device manufacturers, content developers, and telecommunications carriers.

Open Screen is being spearheaded by Adobe. But the company is working with Nokia, Sony Ericsson, Qualcomm, Chunghwa Telecom, Samsung, Motorola, NTT Docomo, Toshiba, Verizon Wireless, ARM, Intel, Marvell, NBC, MTV, and the BBC. It’s “a who’s who in the industry,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe.

“It’s time for the industry to provide a consistent platform for development across PCs, mobile devices, set-top boxes, and other platforms,” said Wadhwani. “There are five times the number of connected devices than PCs in the world. The consumer market is demanding video and rich content across all of these screens,” he said.

Adobe’s answer to the problem–no surprise–is Flash, and later Adobe’s AIR software. The company’s goal is to establish Flash as the common runtime software on a variety of devices and to rapidly gain market share. What about Java, Sun Microsystems’ “write once, run anywhere” software, you ask? Wadhwani dismisses Java’s viability. “Java does happen to be running on these devices. But not necessarily write once, run anywhere.”

Sun was not immediately available for comment.

Wadhwani said the Open Screen project has five basic elements. Adobe will remove license restriction on the .swf file format. “It is published already, but in order to view it you have to say you will not create a competing player,” said Wadhwani. “We’re lifting that restriction. People have been worried about vendor lock-in. This will remove that obstacle, and concern.”

Adobe will also remove licensing fees for embedding Flash Player on devices. The software has always been a free download for PC users. But Adobe has charged for embedding on devices. Those charges will disappear with the next release of the software.

Adobe will also publish a variety of APIs and protocols related to Flash.

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Written by gooddealz

May 1, 2008 at 2:23 pm

Posted in News Only