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Steve Jobs reality distortion field…

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A good read from ZDNet on iPhone 3G – Apple’s reality distortion field redefines the phrase “half the price”

Here’s an extract from the article:

Here’s the deal. An 8GB iPhone 3G costs $199. Sounds good so far. However, AT&T has added an extra $10 a month to the unlimited 3G monthly fees compared to EDGE, so over the 24 month period of the contract, that sets you back an extra $240.

$199 + $240 = $439

That’s a $40 increase compared to the price of the current iPhone.

The cost is now push to the operator… and your monthly subscription fees. 🙂 Well, people will still flock to the iPhone regardless cos now, they can spread their cost for enjoyment over a 24 months period. Have fun now, worry later.

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Written by gooddealz

June 10, 2008 at 1:30 am

Posted in News Only

2 Responses

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  1. that’s exactly what I thought too, that the mobile operators would have a hefty subscription fee tied to the low costing iPhone. 16GB for around SGD400?! Surely they gave it more thought.

    Your guesstimates may not be far off the mark. 😉

    Apple will sell alot more iPhones and still make a tidy profit with less emphasis on revenue sharing with Telcos. That way, Telcos earn more and are willing to bundle the iPhone with a data plan and they’ll happily charge more per month.

    Wilfred

    June 11, 2008 at 4:45 pm

  2. You are right on that Wilfred.

    Apple is a great company with great marketing focus. That’s the Steve Jobs reality distortion field as they called it. 🙂

    Mike

    June 12, 2008 at 3:51 am


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