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Will we see the PC vs Mac ads… in Windows favour?

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A good read from FastCompany, (a beautiful online publishing site done on top of Drupal!) on Microsoft finally waking up to proper advertising & marketing?

Here’s the excerpt:

Now Crispin has been handed perhaps its biggest challenge to date: Microsoft. The tech giant stunned the ad world in March when it passed over safer choices like Fallon, JWT, and its agency of record, McCann Worldgroup, and awarded its new $300 million consumer-branding campaign to Crispin. It was an act of courage or desperation, depending on whom you ask. Over the past couple of years, Microsoft’s already problematic reputation in some circles — as the soulless, power-hungry purveyor of lackluster products — has suffered a series of self-inflicted wounds. It spent two years and $500 million on the media blitz around the long-delayed Windows Vista launch, only to see the January 2007 "Wow" campaign, which likened Microsoft’s new operating system to Woodstock and the fall of the Berlin Wall, derided as arrogant and creatively void. Vista itself sold poorly, leading to price cuts of up to 40%. Worst of all, the flop bred a new generation of Microsoft haters. "Microsoft has really lost control of its image," says Rob Enderle, an influential advisory analyst for tech companies including Dell, HP, and Microsoft. And with its two most formidable competitors — Apple and Google — boasting their own consumer cults, that’s the last thing Microsoft can afford to do.

That’s a lot of money…  and if any of ads campaign is as good as the following ads done by Lenovo, then there might still be hope…

Let’s revive the Pepsi vs Coke war of the 80s…

This should be nice to see… provided the ads and stuff coming out of this newly appointed agency is first and foremost, believable and add in funny stuff to counter the Apple ads… That would be entertainment weekly for many of us.

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Written by gooddealz

June 23, 2008 at 5:56 pm

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